You have all the Inputs you need.

*But you need someone who knows how to use them to get results.

Your brand doesn’t need another report. You need a senior marketing professional who sees the opportunity, diagnoses the issue, builds the plan, and executes to deliver.

AM Marketing Strategy can build longterm and complex integrated, multi-channel plans or smaller, time-sensitive marketing solves. Whatever the project, it starts with your questions and ends with actionable and tactical results.

A logo with a purple background that includes a stylized white chart or graph with an upward curve and lines, and the words "Marketing Strategy" written below in white, serif font.
Let's Talk About Your Project

Key Skills

Integrated Marketing

Which channels should I program? What media do I use? How do I weight my marketing mix?
Strategizing, planning, and integrating campaigns across the omnichannel landscape comes second-nature to me. Social Media, CTV, Programmatic, Influencer, Search, Partnerships, Retail Media Networks, Experiential, Demos, In-Store, Out Of Home - you name it and I’ve built a plan around it.

Data & Insights

Where do I start with the data I collected online, the 10-tab spreadsheet my distributor sent, and what I’m seeing at shelf? Kicking off my career with Circana (IRI), I’ve always taken a data-first approach. Bringing years of experience in primary data (Circana, NIQ, SPINS, IWSR, Meta, Google Ads) and secondary data (Mintel, White Papers, Panel, Qualtrics, Survey Monket, Focus Groups, Ethnographic Studies), I know how to bring it all together to find the solutions.

Innovation

Want to develop new products or line extensions consumers actually need? Whether you’re perusing the perimeter or center store, wandering your favorite wine & spirits section, or seeking a gift for a kids’ birthday party, you’ll see a product or line extension that I have developed, launched, or turned around. And they worked because I put the consumer first.