You have all the data you need.*
*but you need someone who knows what to do with it.
Your brand doesn’t need another report. You need a senior marketing professional who sees the opportunity, diagnoses the issue, builds the plan, and executes to deliver.
AM Marketing Strategy can build longterm and complex integrated, multi-channel plans or smaller, time-sensitive marketing solves. I jump started an innovation pipeline for Smithfield Foods deli portfolio, delivering $4M in annual incremental dollars. Whatever the project, it starts with your questions and ends with actionable and tactical results.
Key Skills
Integrated Marketing
Which channels should I program? What media do I use? How do I weight my marketing mix?
Strategizing, planning, and integrating campaigns across the omnichannel landscape comes second-nature to me. Social Media, CTV, Programmatic, Influencer, Search, Partnerships, Retail Media Networks, Experiential, Demos, In-Store, Out Of Home - you name it and I’ve built a plan around it.
Data & Insights
Reams of data and Claude and ChatGPT are providing generic or hallucianted answers?Kicking off my career with Circana (IRI), I’ve always taken a data-first approach. Bringing years of experience in primary data (Circana, NIQ, SPINS, IWSR, Meta, Google Ads) and secondary data (Mintel, White Papers, Panel, Qualtrics, Survey Monket, Focus Groups, Ethnographic Studies), I know how to bring it all together to find the solutions.
Innovation
Want to develop new products or line extensions consumers actually need? Whether you’re perusing the perimeter or center store, wandering your favorite wine & spirits section, or seeking a gift for a kids’ birthday party, you’ll see a product or line extension that I have developed, launched, or turned around. And they worked because I put the consumer first.