Timing is Everything

They say “the early bird gets the worm,” but we’ve all known first movers that never evolved (I still miss Tom at My Space) or innovations that fell flat (there’s a reason you’ve never heard of the ESPN Phone). You need to be where your consumer is WHEN they need you to be there. We can work together to find what works for your audience.

Key Skills

Digital Marketing

Strategizing, planning, and managing brands and campaigns across the omnichannel landscape comes second-nature to Allison. Programmatic, SEO, SEM, Social Media, Influencer, Partnerships, 360-degree plans, PLUS traditional - you name it and Allison has planned or programmed it.

Data and Insights

Kicking off her career with IRI, Allison has always taken a data-first approach. Allison has years of experience in primary data: IRI, Nielsen, SPINS, Headset, and BDSA and secondary data: Survey Design and Analysis, Focus Groups, Ethnographic Studies, and Homescan data.

Innovation

Whether you’re perusing the meat aisle or picking up something in center store or grabbing your frozen favorites or wandering by the wine section or seeking a gift for an upcoming kids’ birthday party, you’ll see a product or line extension that Allison has developed and launched.