“Business has only two functions — marketing and innovation.” — Milan Kundera, Writer & Playwright
Allison is an accomplished, versatile, and energetic professional with 15+ years of general management and product marketing experience across food (fresh, frozen, packaged goods), wine & spirits, cannabis, and kid's toys. As both a right-brain and left-brain thinker, she knows how to dig deep into primary and secondary research to find the insights to drive creative solutions and new innovations.
After attaining her MBA from the top-ranked University of Michigan Stephen M. Ross School of Business, Allison went on to work with top category brands as well as challenger brands. Allison is a classically-trained marketer who develops brands, determines positioning, directs creative, and builds media (paid and unpaid) and promotional plans.
When not putting on her cape to figure it out and get it done, you’ll find Allison experimenting in the kitchen, checking out a new movie or show, hopping on a plane to somewhere, reading a novel, or leading a wine tasting.