Core Skills:
Brand Development and 360-degree Planning
Primary and Secondary Data and Survey Design
Media Planning and Buying (Traditional, Digital, Social Media)
Agency Management
Brands Managed / Worked On:
Category Leaders: Margherita, Applegate Farms, Mrs. Butterworth’s, Aquafina, Crayola
Challenger Brands: Kretschmar, Eckrich Deli, Idle Hands Craft Ales, Columbia Care, Dr. Praeger’s, KRIS Wine, Zardetto Prosecco, Log Cabin
Education:
University of Michigan: Master of Business Administration (MBA)
Emory University: Bachelor of Arts (BA)
Digital Marketing Institute / American Marketing Association: Certified Digital Marketing Professional
Wine & Spirits Education Trust (WSET): Advanced Certificate (Level III) with Merit